Prime Minister of India – Narender Modi

“I did not get an opportunity to die for the country, but I have got an opportunity to live for the country”

 

In September 1950, Narender Modi born in a poor family, his father name is Damodardas Modi and mother is Hiraba Modi. His home town is Vednagar in Mehsana district of Gujarat, this place is known for its spiritiuality and learning. Narender Modi also helped his father by working in his tea stall which is near to railway station of Vednagar. Narender Modi is a strong personality. He is a grounded person. He believes in humanity. He joined the Rashtriya Swayamsevak Sangh (RSS) when he was only 8 years old. There he was met Lakshman Rao Inamdar, he considered him as a political guru.  Because of parents, he got engaged with Jashodaben but he was completely dedicated to plolitics so he left his house for his dreams. He visited the Ramkrishna Missin in Rajkot and then the Belur math in Kolkata. He also joined Swami Vivekananda ashram in Guwahati. Modi also want to join Indian Army but his family didn’t give permission for this. During the 1975-77 political crisis, Prime Minister Indira Gandhi declared a state of emergency, banning political organizations such as the RSS. Modi went underground and wrote a book, Sangharsh ma Gujarat (Gujarat in Emergency), which chronicles his experiences as a political fugitive.  In 1987, Narendra Modi joined the Bharatiya Janata Party (BJP), which stood for Hindu nationalism. He promoted privatization of businesses, small government and Hindu values. In 1995, Modi was elected BJP national secretary, a position from which he successfully helped settle internal leadership disputes, paving the way for BJP election victories in 1998. Modi became the Chief Minister of Gujarat in 2001. Modi always talked about Growth and development. In fact, Gujarat has shown an overall growth encompassing agriculture, manufacture and services under this man of development. He successfully completed his aim of giving electricity in each and every home by setting up Asia’s largest solar field. His dream project consists of solar power plants at Asia’s largest solar park at Charnka village, as well as solar units at 10 other places in Gujarat. In February 2002, while Modi served as chief minister of Gujarat, a commuter train was attacked, allegedly by Muslims. In retaliation, an attack was carried out on the Muslim neighborhood of Gulbarg. Violence spread, and Modi imposed a curfew granting police shoot-to-kill orders. After peace was restored, Modi’s government was criticized and he was criticized of allowing the killings of more than 1,000 Muslims. After two investigations, the Indian Supreme Court concluded there was no evidence Modi was at fault. Once again Gujarat people showed trust on Modi and he was reelected chief minister of Gujarat in 2007 and 2012. He is credited with bringing prosperity and development to Gujarat and is seen as a corrupt-free and efficient administrator. Modi is a true leader of, for and by the people. His attitude has made him reach new heights of popularity so much so that he won the 2014 Lok Sabha elections in India by a huge majority and made a clean sweep.

The day Narendra Damodardas Modi swore in as the 15th Prime Minister of India was a day that promised a new beginning and fast development. Narender Modi launched different social welfare scheme throughout the country within a short span of time.

List of schemes launched by Narender Modi :-

  • Digital India
  • Pradhan Mantri Jan Dhan Yojana
  • Make in India
  • Atal pension yojana
  • Suraksha Bima yojana
  • Jeevan jyoti bima yojana
  • Mudra bank yojana
  • LPG subsidy pahal scheme and so many …….. 
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Malala Yousafzai – When the whole world is silent, even one voice becomes powerful.

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Malala is a one of strong leader who choose to take stand for her viewpoint. Taliban forced to close schools throughout Pakistan’s Swat valley. Girls were not allowed to go out from home or go to school.  Malala took stand and she continued her schooling. Malala had tried a lot to keep her viewpoint in front of others by writing blogs, giving interviews, spoke on radio and T.V. She tried every possible mean to connect with people and share her viewpoint to them. She wanted to motivate her sisters and brothers for education.  Malala shared her story by writing a book named “I AM MALALA”, and she allowed Guggenheim to make a film about her.  Purpose of this book and film was to grab attention and inspire them to join a cause. Malala is honest and straight forward personality. She just wants to help her sisters and brothers those who are still deprive from their basic right of education. Malala had no dream of taking revenge from her attackers. Still she is walking on a path to motivate other girls and boys whom she considered her sisters and brothers for education. Malala was awarded the 2014 Nobel Peace Prize with Kailash Satyarthi, becoming its youngest recipient ever, at the age of 17.

Few quotes of Malala which shows her strong will determination:

Let us remember: One book, one pen, one child, and one teacher can change the world

In some parts of the world, students are going to school every day. It’s their normal life. But in other part of the world, we are starving for education… it’s like a precious gift. It’s like a diamond. 

I speak not for myself but for those without voice… those who have fought for their rights… their right to live in peace, their right to be treated with dignity, their right to equality of opportunity, their right to be educated. 

Why is it that, giving guns is easy but giving books are so hard?

Nobel Lecture by Malala Yousafzai, OsloMalala(2014)

We had a thirst for education; we had a thirst for education because our future was right there in that classroom. We would sit and learn and read together. We loved to wear neat and tidy school uniforms and we would sit there with big dreams in our eyes. We wanted to make our parents proud and prove that we could also excel in our studies and achieve those goals, which some people think only boys can.

But things did not remain the same. When I was in Swat, which was a place of tourism and beauty, suddenly changed into a place of terrorism. I was just ten that more than 400 schools were destroyed. Women were flogged. People were killed. And our beautiful dreams turned into nightmares. Education went from being a right to being a crime. Girls were stopped from going to school. When my world suddenly changed, my priorities changed too.

I had two options. One was to remain silent and wait to be killed. And the second was to speak up and then be killed. I choose the second one. I decided to speak up.

I am proud, well in fact, I am very proud to be the first Pashtun, the first Pakistani, and the youngest person to receive this award. Along with that, along with that, I am pretty certain that I am also the first recipient of the Nobel Peace Prize who still fights with her younger brothers. I want there to be peace everywhere, but my brothers and I are still working on that.

Excerpted from MLA style: “Malala Yousafzai – Nobel Lecture”. Nobelprize.org. Nobel Media AB 2014. Web. 2 Aug 2016. <http://www.nobelprize.org/nobel_prizes/peace/laureates/2014/yousafzai-lecture_en.html>

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Parenting the New Child

If you look at the faces of children when they arrive,  fresh from the very source of life. The child is alive. He had come with a tremendous fragrance, indefinable. Look into the eyes of a child – you cannot find anything deeper. Unfortunately, the way society will destroy him soon his eyes will be only superficial; because of layers and layers of conditioning that depth that immense depth will have disappeared long before. And that was his original face.  The Child is conscious but without thoughts. This is the original face of the child.

A Child needs immense privacy, as much as possible, a maximum of privacy so that he can develop his individuality with no interference. But we are trespassing on the child, continuously trespassing. Parents are continuously asking, “What are you doing?, What are thinking?”  

Parents should be respectful to the children. The children deserve all the respect you can manage because they are so fresh, so innocent, so close to godliness. It is time to pay respect to them, not to force them to pay respect.

Love your children, enjoy their freedom. Let them commit mistakes; help them to see where they have committed a mistake. Tell them, “To commit mistakes is not wrong. Commit as many mistakes as possible, because that is the way you will be learning more. But don’t commit the same mistake again and again.

If you have a child, protect the child from yourself. Protect the child from others who can influence him: at least up to seven years, protect him. The child is just like a small plant, weak, soft, just a strong wind can destroy it, any animal can eat it up. You put a protecting wiring around it but that is not imprisoning, you are simply protecting. When the plant is bigger, the wires will be removed. Protect the child from every kind of influence so that he can remain himself – and it is only a question of seven years, because then the first circle will be complete. By seven years he will be well grounded, centered, strong enough.

Parents seem to be too much concerned. Too much concern can be dangerous. The idea to make somebody happy never succeeds. It is against the laws of nature.

Children can be very manipulative. They learn wrong strategies and then they will repeat those strategies for their whole life. They can weep, they can cry, Let them cry, they have to be left alone. And they will learn something out of it: the respect for others’ freedom.

 

Extracted from “The book of children” OSHO  

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है अँधेरी रात पर दीवा जलाना कब मना है – Poem by Harivansh Rai Bachchan

कल्पना के हाथ से कमनीय जो मंदिर बना था
भावना के हाथ ने जिसमें वितानों को तना था

स्वप्न ने अपने करों से था जिसे रुचि से सँवारा
स्वर्ग के दुष्प्राप्य रंगों से, रसों से जो सना था
ढह गया वह तो जुटाकर ईंट, पत्थर, कंकड़ों को
एक अपनी शांति की कुटिया बनाना कब मना है
है अँधेरी रात पर दीवा जलाना कब मना है

बादलों के अश्रु से धोया गया नभ-नील नीलम
का बनाया था गया मधुपात्र मनमोहक, मनोरम
प्रथम ऊषा की किरण की लालिमा-सी लाल मदिरा
थी उसी में चमचमाती नव घनों में चंचला सम
वह अगर टूटा मिलाकर हाथ की दोनों हथेली
एक निर्मल स्रोत से तृष्णा बुझाना कब मना है
है अँधेरी रात पर दीवा जलाना कब मना है

क्या घड़ी थी, एक भी चिंता नहीं थी पास आई
कालिमा तो दूर, छाया भी पलक पर थी न छाई
आँख से मस्ती झपकती, बात से मस्ती टपकती
थी हँसी ऐसी जिसे सुन बादलों ने शर्म खाई
वह गई तो ले गई उल्लास के आधार, माना
पर अथिरता पर समय की मुसकराना कब मना है
है अँधेरी रात पर दीवा जलाना कब मना है

हाय, वे उन्माद के झोंके कि जिनमें राग जागा
वैभवों से फेर आँखें गान का वरदान माँगा
एक अंतर से ध्वनित हों दूसरे में जो निरंतर
भर दिया अंबर-अवनि को मत्तता के गीत गा-गा
अंत उनका हो गया तो मन बहलने के लिए ही
ले अधूरी पंक्ति कोई गुनगुनाना कब मना है
है अँधेरी रात पर दीवा जलाना कब मना है

हाय, वे साथी कि चुंबक लौह-से जो पास आए
पास क्या आए, हृदय के बीच ही गोया समाए
दिन कटे ऐसे कि कोई तार वीणा के मिलाकर
एक मीठा और प्यारा ज़िन्दगी का गीत गाए
वे गए तो सोचकर यह लौटने वाले नहीं वे
खोज मन का मीत कोई लौ लगाना कब मना है
है अँधेरी रात पर दीवा जलाना कब मना है

क्या हवाएँ थीं कि उजड़ा प्यार का वह आशियाना
कुछ न आया काम तेरा शोर करना, गुल मचाना
नाश की उन शक्तियों के साथ चलता ज़ोर किसका
किंतु ऐ निर्माण के प्रतिनिधि, तुझे होगा बताना
जो बसे हैं वे उजड़ते हैं प्रकृति के जड़ नियम से
पर किसी उजड़े हुए को फिर बसाना कब मना है
है अँधेरी रात पर दीवा जलाना कब मना है

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All The World’s A Stage (William Shakespeare)

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All the world’s a stage,
And all the men and women merely players;
They have their exits and their entrances,
And one man in his time plays many parts,
His acts being seven ages. At first, the infant,
Mewling and puking in the nurse’s arms.
Then the whining schoolboy, with his satchel
And shining morning face, creeping like snail
Unwillingly to school. And then the lover,
Sighing like furnace, with a woeful ballad
Made to his mistress’ eyebrow. Then a soldier,
Full of strange oaths and bearded like the pard,
Jealous in honor, sudden and quick in quarrel,
Seeking the bubble reputation
Even in the cannon’s mouth. And then the justice,
In fair round belly with good capon lined,
With eyes severe and beard of formal cut,
Full of wise saws and modern instances;
And so he plays his part. The sixth age shifts
Into the lean and slippered pantaloon,
With spectacles on nose and pouch on side;
His youthful hose, well saved, a world too wide
For his shrunk shank, and his big manly voice,
Turning again toward childish treble, pipes
And whistles in his sound. Last scene of all,
That ends this strange eventful history,
Is second childishness and mere oblivion,
Sans teeth, sans eyes, sans taste, sans everything.
Continue reading “All The World’s A Stage (William Shakespeare)”

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Marketing – Concept & Definition

Marketing – Concept & Definition

  • The AMA managerial definition:

 “Marketing is the process of planning and executing the conception, pricing, promotion, and distribution of ideas, goods, and services to create exchanges that satisfy individual and organizational objectives

  • Kotler’s social definition:

 “Marketing is a societal process by which individuals and groups obtain what they need and want through creating, offering, and freely exchanging products and services of value with others.”

  • Mary Ellen Bianco

Marketing includes research, targeting, communications (advertising and direct mail) and often public relations. Marketing is to sales as plowing is to planting for a farmer – it prepares an audience to receive a direct sales pitch.

  • Peter Drucker 

Marketing is not only much broader than selling; it is not a specialized activity at all.  It encompasses the entire business.  It is the whole business seen from the point of view of the final result, that is, from the customer’s point of view.  Concern and responsibility for marketing must therefore permeate all areas of the enterprise.

  • William J. Stanton (System – oriented definition)

 Marketing is a total system of business activities designed to plan, price, promote, and distribute want satisfying product to target markets to achieve organization objective.

  • Cundiff and Still ( Customer – oriented definition)

Marketing is the business process by which products are matched with the markets and through which transfers of ownership are affected.

Holistic Marketing

Holistic marketing based on the concept, everything matters in marketing. The four components that characterize holistic marketing are relationship marketing, internal marketing, integrated marketing and socially responsive marketing.  Holistic Marketing helps converge the segments in an approach to improve the entire market through social responsibility and convergence. 

What Can Be Marketed?

  • Goods             
  • Properties
  • Organizations
  • Information
  • Ideas
  • Services
  • Experiences
  • Events
  • Persons

Core Marketing Concepts

  • Needs describe basic human requirements such as food, air, water, clothing, shelter, recreation, education, and entertainment.
  • Needs become wants when they are directed to specific objects that might satisfy the need. (Fast food)
  • Demands are wants for specific products backed by an ability to pay.

This short note will help students and those who are preparing for ugc and c.b.s.e net-jrf in commerce and management subjects. Please share your view point.

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Osho on children – minimum possession – freedom – awareness

Children are born innocent. Children are truth full, joy full and full of curiosity. They want only to be loved, to learn, and to contribute. This is true that Children are our future so we need to spend more time on nourishment and development of our children. Children bring freshness into the world. Children are new editions of consciousness. Children are fresh entries of divinity into life. Be respectful, be understanding. Now a day’s everyone wants to teach their children to be ahead in this competitive world. Continue reading “Osho on children – minimum possession – freedom – awareness”

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