है अँधेरी रात पर दीवा जलाना कब मना है – Poem by Harivansh Rai Bachchan

कल्पना के हाथ से कमनीय जो मंदिर बना था
भावना के हाथ ने जिसमें वितानों को तना था

स्वप्न ने अपने करों से था जिसे रुचि से सँवारा
स्वर्ग के दुष्प्राप्य रंगों से, रसों से जो सना था
ढह गया वह तो जुटाकर ईंट, पत्थर, कंकड़ों को
एक अपनी शांति की कुटिया बनाना कब मना है
है अँधेरी रात पर दीवा जलाना कब मना है

बादलों के अश्रु से धोया गया नभ-नील नीलम
का बनाया था गया मधुपात्र मनमोहक, मनोरम
प्रथम ऊषा की किरण की लालिमा-सी लाल मदिरा
थी उसी में चमचमाती नव घनों में चंचला सम
वह अगर टूटा मिलाकर हाथ की दोनों हथेली
एक निर्मल स्रोत से तृष्णा बुझाना कब मना है
है अँधेरी रात पर दीवा जलाना कब मना है

क्या घड़ी थी, एक भी चिंता नहीं थी पास आई
कालिमा तो दूर, छाया भी पलक पर थी न छाई
आँख से मस्ती झपकती, बात से मस्ती टपकती
थी हँसी ऐसी जिसे सुन बादलों ने शर्म खाई
वह गई तो ले गई उल्लास के आधार, माना
पर अथिरता पर समय की मुसकराना कब मना है
है अँधेरी रात पर दीवा जलाना कब मना है

हाय, वे उन्माद के झोंके कि जिनमें राग जागा
वैभवों से फेर आँखें गान का वरदान माँगा
एक अंतर से ध्वनित हों दूसरे में जो निरंतर
भर दिया अंबर-अवनि को मत्तता के गीत गा-गा
अंत उनका हो गया तो मन बहलने के लिए ही
ले अधूरी पंक्ति कोई गुनगुनाना कब मना है
है अँधेरी रात पर दीवा जलाना कब मना है

हाय, वे साथी कि चुंबक लौह-से जो पास आए
पास क्या आए, हृदय के बीच ही गोया समाए
दिन कटे ऐसे कि कोई तार वीणा के मिलाकर
एक मीठा और प्यारा ज़िन्दगी का गीत गाए
वे गए तो सोचकर यह लौटने वाले नहीं वे
खोज मन का मीत कोई लौ लगाना कब मना है
है अँधेरी रात पर दीवा जलाना कब मना है

क्या हवाएँ थीं कि उजड़ा प्यार का वह आशियाना
कुछ न आया काम तेरा शोर करना, गुल मचाना
नाश की उन शक्तियों के साथ चलता ज़ोर किसका
किंतु ऐ निर्माण के प्रतिनिधि, तुझे होगा बताना
जो बसे हैं वे उजड़ते हैं प्रकृति के जड़ नियम से
पर किसी उजड़े हुए को फिर बसाना कब मना है
है अँधेरी रात पर दीवा जलाना कब मना है

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All The World’s A Stage (William Shakespeare)

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All the world’s a stage,
And all the men and women merely players;
They have their exits and their entrances,
And one man in his time plays many parts,
His acts being seven ages. At first, the infant,
Mewling and puking in the nurse’s arms.
Then the whining schoolboy, with his satchel
And shining morning face, creeping like snail
Unwillingly to school. And then the lover,
Sighing like furnace, with a woeful ballad
Made to his mistress’ eyebrow. Then a soldier,
Full of strange oaths and bearded like the pard,
Jealous in honor, sudden and quick in quarrel,
Seeking the bubble reputation
Even in the cannon’s mouth. And then the justice,
In fair round belly with good capon lined,
With eyes severe and beard of formal cut,
Full of wise saws and modern instances;
And so he plays his part. The sixth age shifts
Into the lean and slippered pantaloon,
With spectacles on nose and pouch on side;
His youthful hose, well saved, a world too wide
For his shrunk shank, and his big manly voice,
Turning again toward childish treble, pipes
And whistles in his sound. Last scene of all,
That ends this strange eventful history,
Is second childishness and mere oblivion,
Sans teeth, sans eyes, sans taste, sans everything.

From: As you Like It
Act II
Scene VII
Visit the 
Shakespeare Glossary for vocabulary questions!oldpoetry.com/home/guide/sp_glossary 

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Marketing – Concept & Definition

Marketing – Concept & Definition

  • The AMA managerial definition:

 “Marketing is the process of planning and executing the conception, pricing, promotion, and distribution of ideas, goods, and services to create exchanges that satisfy individual and organizational objectives

  • Kotler’s social definition:

 “Marketing is a societal process by which individuals and groups obtain what they need and want through creating, offering, and freely exchanging products and services of value with others.”

  • Mary Ellen Bianco

Marketing includes research, targeting, communications (advertising and direct mail) and often public relations. Marketing is to sales as plowing is to planting for a farmer – it prepares an audience to receive a direct sales pitch.

  • Peter Drucker 

Marketing is not only much broader than selling; it is not a specialized activity at all.  It encompasses the entire business.  It is the whole business seen from the point of view of the final result, that is, from the customer’s point of view.  Concern and responsibility for marketing must therefore permeate all areas of the enterprise.

  • William J. Stanton (System – oriented definition)

 Marketing is a total system of business activities designed to plan, price, promote, and distribute want satisfying product to target markets to achieve organization objective.

  • Cundiff and Still ( Customer – oriented definition)

Marketing is the business process by which products are matched with the markets and through which transfers of ownership are affected.

Holistic Marketing

Holistic marketing based on the concept, everything matters in marketing. The four components that characterize holistic marketing are relationship marketing, internal marketing, integrated marketing and socially responsive marketing.  Holistic Marketing helps converge the segments in an approach to improve the entire market through social responsibility and convergence. 

What Can Be Marketed?

  • Goods             
  • Properties
  • Organizations
  • Information
  • Ideas
  • Services
  • Experiences
  • Events
  • Persons

Core Marketing Concepts

  • Needs describe basic human requirements such as food, air, water, clothing, shelter, recreation, education, and entertainment.
  • Needs become wants when they are directed to specific objects that might satisfy the need. (Fast food)
  • Demands are wants for specific products backed by an ability to pay.

This short note will help students and those who are preparing for ugc and c.b.s.e net-jrf in commerce and management subjects. Please share your view point.

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Osho on children – minimum possession – freedom – awareness

Children are born innocent. Children are truth full, joy full and full of curiosity. They want only to be loved, to learn, and to contribute. This is true that Children are our future so we need to spend more time on nourishment and development of our children. Children bring freshness into the world. Children are new editions of consciousness. Children are fresh entries of divinity into life. Be respectful, be understanding. Now a day’s every one want to teach their children to be ahead in this competitive world.
Have you ever think – Is this enough for your children?
Osho have also shared his viewpoint on children’s development but his point of view is broader than anyone else. He talked about children’s development as well as spiritual development in children which will help children to be more joy full and aware. According to Osho –
• First: he clears the fact that if you think children are belonging to you then you are wrong. They come through you, you have been a passage but they don’t belong to you. They are not your possessions.
If parents are aware, conscious and alert then they will wait for the child to grow up so that he can choose.

• Happy Parents = Happy children
If you really want to develop your child positively then you need to be happy first because happiness create lot of positive vibrations which are in turn reduce stress, strain and tension. Start by being aware and you will be happy!

• They have their vision, their understanding, their ways. Try to understand them. An understanding mind will always find a deep harmony arising between him and the child.

• Osho says, as we start educating the child’s intellect, we should also teach him meditation. Just as the child comes to understand science, he should simultaneously understand religion. “As is head grows brighter let his heart also grow full of light. Let him not grow up only to know about, let him grow up also to be. Let it not be only his possessions that grow, let him grow too! Let not only his exterior expand, let his interiority also have a depth, just as the trees rise up in the sky but their roots go deep underground. The deeper the roots go underground the higher the tree rises in the sky.”

• Give your children meditation as well as thinking. Thinking will help them to be successful in the world, and meditation will help them towards success in the divine. Give them thought to sharpen their intellects, give them meditation to nurture the sacred in their hearts. The most important phenomenon in the world happens where sacredness of the heart meets the activeness of the intellect. In that meeting, activity and inactivity balance each other, the day and the night both cease to be and you start catching glimpses of that which lies beyond both life and death.

• And always remember: children are not adult; you should not expect adult things from children. They are children! They have a totally different vision, a different perspective. You should not start forcing your adultish attitudes upon them. Allow them to remain children, because they will never be again; and once lost, everybody feels nostalgia for the childhood, everybody feels those days were days of paradise. Don’t disturb them.
Sometimes it is difficult for you to accept the children’s vision — because you have lost it yourself! The child wants to go out in the rains and wants to run around the streets in the rain, and you are afraid he may catch a cold or get pneumonia or something — and your fear is right! So DO something so that he is more resistant to colds. Take him to the doctor; ask the doctor what vitamins should be given to him so that he can run in the rains and enjoy and dance and there is no fear that he will catch cold or will get pneumonia. But don’t stop him. To dance in the streets when it is raining is such a joy! To miss it is to miss something very valuable. If you know happiness and if you are aware, you will be able to feel for the child, how he feels.

And I am not saying that the child has always to be allowed to disturb you. But out of a hundred times, ninety times you are unnecessarily disturbed. And if you don’t disturb him those ninety times, the child will understand. When you understand the child, the child understands you — children are very responsive. When the child sees that he is never prevented, then once you say, “I am doing something please…” the child will know that it is not from a parent who is constantly looking to shout at him. It is from a parent who allows everything.

Excerpted from Walk Without Feet, Fly Without Wings and Think Without Mind/ courtesy osho international foundation/www.osho.com and Communism and Zen Fire, Zen Wind

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Munshi Premchand

Munshi Premchand (31 july 1880 – 8 october 1936)
was regarded as a greatest writer in Hindi literature. He is one of the most celebrated writers of the Indian subcontinent, and is regarded as cheap jerseys one of the foremost Hindustani writers of the early twentieth century. His birth name is Dhanpat Rai Srivastav and pen name is Nawab Rai. He wrote his all writings with his pen name. Finally his name becomes changed to the Munshi Premchand. His first name Munshi is an honorary prefix given by his lovers in the society because of his quality and effective writings. As a Hindi writer he wrote approximately dozen novels, 250 short stories, numerous essays and translations. He has been referred to as the “Upanyas Samrat” (“Emperor among Novelists”) by some Hindi writers. He developed a lot of interest in reading books. He also did the job of book selling to a book wholesaler to get a chance to read more books. Paketleri He was in Gorakhpur when he wrote his first literary writing. He always believed to write about the social realism in his Hindi literature and discuss the status of a woman in the society. He wrote his first short novel by the title of Asrar e Ma’abid pil means Devasthan Rahasya in Hindi language “The Mystery of God’s Abode”. In 1905, Premchand Thoughts published an article on the Indian National Congress leader Gopal Krishna Gokhale in Zamana. He criticised Gokhale’s methods for achieving political freedom, and instead recommended adoption of more extremist measures adopted by Bal Gangadhar Tilak.
In 1907, Premchand’s first published story was Duniya Ka Sabse Anmol Ratan. According to this story, the most precious ‘jewel’ was the last drop of blood necessary to attain independence.
In 1907, Premchand’s second short novel Hamkhurma-o-Hamsavab, was penned under the name “Babu Nawab Rai Banarsi”. It explores wholesale nfl jerseys the issue of widow remarriage
In 1907, another of Premchand’s short novels, Kishna was published by the Medical Hall Press of Benares. This 142-page work, which satirises women’s fondness for jewellery, is now lost.Literary critic Nobat Rai criticised the Mur work in Zamana, calling it a mockery of the women’s conditions.
During April–August 1907, Premchand’s story Roothi Rani was published in serial form in Zamana. Also in 1907, the publishers of Zamana published Premchand’s first short story collection, titled Soz-e-Watan. The collection, which was later banned, contained four stories which sought to inspire the Indians in their struggle for political freedom.
He had started writing in Hindi from 1914. The first Hindi writing Saut was published in the Saraswati magazine in the month of December in 1915 and Sapta Saroj in the month of June in 1917.

At the Gorakhpur, he translated many books to Hindi. wholesale nfl jerseys His first Hindi novel named Seva Sadan (original language was Urdu by the title Bazaar-e-Husn) was published in Hindi in the year 1919. He decided to resign the government job after attending the meeting at Gorakhpur on 8thFebruary 1921 where Mahatma Gandhi asked people to join non-cooperation movement. He went back to Varanasi after leaving his job in March1921 and started focusing on his literary career. During this period he suffered financial problems and poor health till his death in 1936. He became successful in establishing his own printing press and publishing house in the Varanasi named Saraswati Press in the year 1923 where he published his writings Rangabhumi, Nirmala, Pratigya, Gaban, Hans, Jagaran. Again he relocated to Kanpur in the year 1931 as a teacher in the Marwari College. After leaving the college he came back to Benares as an editor of the Maryada magazine. He had published the novel named Karmabhumi in the year 1932. Shortly he served as a headmaster at Kashi Vidyapeeth and later as an editor of the Madhuri magazine at Lucknow. He also had tried his career in the Hindi film industry at Bombay in the year 1934 and got a job for the script writing from the Ajanta Cinetone production house. He became successful in maintaining his family financial difficulties. He wrote the film script for the Mazdoor film by Mohan Bhawnani by staying in Dadar. He played a cameo role (leader of laborers) as well in the same film. He did not like the commercial film cheap jerseys industry environment of the Bombay and returned back to Benares after completing the one year contract.
Because of his ill health he was unable to publish his writing named Hans and handed over to the Indian Literary Counsel. In the year 1936, he was nominated as first President of Progressive Writers’ Association at Lucknow. Because of the persistent illness, he died on 8thof October in the year 1936. His last and one of the premium Hindi novels is Godaan. He never moved outside the country for writing or studying purposes that’s why he never became renowned among foreign literary figures. Kafan is also the best writing to of him of the year 1936. His last story writing is Cricket Match which was published after his death in Zamana in the year 1937.

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All roads lead to God

Religion in India is characterized 2008 by a diversity of religious beliefs and practices. India is the birthplace of some of the world’s major religions; namely Hinduism, Buddhism, Islam, Jainism and Sikhism. India has a different religion so they have different God. But in humanity, God is only one that is “be a helping hand to others”. True worship of God include, love one another, for our love comes from God himself. If you have love for others then you know God and them who don’t have love doesn’t know God. We can feel God in our hearts, we can see God in the eye of innocent child, and we will see him by loving one another. Our love should be whole for the love he has for us is whole. When God created earth then he thinks, he also need man to care for the earth, he created man from the dust of the earth and holy la love. We people are full of God’s love, we and just need to feel that love and share that love to others.

Love is a gift from God
As we obey his laws
Learn to serve others

In the Roman world, Fate and the Gods played a critical part in the lives of humans. Fate predetermined their destiny, and the Gods influenced every area of their live
[s. They looked to the Gods for both assistance and approval, and because they believed the Gods to have power over every area of daily life, the Romans people try to get favor and approval of the Gods. Roman people attempted to please the gods by following an elaborate and specific set of rituals, including prayers and sacrifices. These rituals would be carried out within each individual home on a daily basis, wholesale nba jerseys and were also a significant part of all religious and political ceremonies. Prayers and sacrifices should be carried out in a specific manner. If prayer or sacrifice was performed incorrectly, it may have the opposite effect to what was desired, instead offending the God(s), therefore Panzerglas ensuring that the prayer would not be answered. Roman people worshipped many Gods, who were each delegated to particular area.
According to Osho, God has existence, the cheap jerseys very isness. Bereich God is not a thing wholesale NBA jerseys nor God is a person. God is pure existence. The totality of existence is God. It cannot be ask God exist. That is like asking existence is existing or not. God is not a person because there is nothing opposite to him, nothing distinct from him. God is the whole, everything exist in him. For responsibility there should be a person but God is not a person so he is not responsible for your sorrows and trouble.
God always spread their blessings in form of positive vibrations. Sometime we feel blessing of God directly or sometime blessings will come indirectly. We are not able to judge it.

The only survivor of a shipwreck washed up on a small uninhabited island. He prayed God for rescue him and everyday he was trying to get help but nothing positive happen. He builds a little hut and store few possessions. One day, after scavenging for food, he found that his little hut in flames with the smoke rolling up to the sky. He was shattered, everything was lost. He shouted with grief and anger. “God, how could you do this to me?
Early the next day, however he was awakened by the sound of a ship that was approaching the island. It had come to rescue him. “How did you know I was here?” asked the weary man of his rescuers. We saw your smoke signal,”
Never forget blessings do come in disguise!!

According to Swami Vivekananda, He is everywhere, the pure and formless one, the almighty and the All-merciful. Source of all strength is God. He is to be worshipped as the one beloved, dearer than everything in this and the next life. He also discuss about Ishvara, From whom is the birth, continuation, and dissolution of the universe, – “ He is Ishvara-“ the Eternal, of the Pure, the Ever- free, the Almighty, the All wholesale nfl jerseys knowing, the All-merciful, The teacher of all teachers”, and above all. He the lord is, of his own nature, inexpressible love.”
Different people have different opinion about God but meaning still remain same. God is humanity. If you able Wholesale Miami Dolphins Jerseys to feel pain of others then God is alive in you. If you make yourself a reason of smile to others then God is alive in you.

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